To enable email sending you need to add at least one domain which you intend to send your emails from.
Your emails should pass both the SPF and DKIM DNS tests, as many email servers check SPF and DKIM values to decide if they can trust your emails or not.
If your domain is confirmed but you have no valid SPF and DKIM values then Vine will send your emails on behalf of you. Your recipients will receive emails from "email@example.com on behalf of <your address>"
- A proper SPF (Sender Policy Framework) record prevents someone else sending an email as if it is sent by you. Basically, SPF lists internet addresses (IP addresses) which you allow to send emails from you (your domain). When using Vine MA you need to allow Vine servers to send emails from your name. You do not need to know the IP addresses of Vine email servers, we have prepared a reference which includes all the needed data and you just need to add this reference include: spf.protection.vine.eu to the SPF record in the zone file of your domain. If you do not yet have an SPF record there you need to create one.
Please ask your domain administrator to insert the include: spf.protection.vine.eu reference. For example like this :
- DKIM (Domain Keys Identified Mail) signature is used to sign your email so that a receiving email server could verify that the email is from you. Vine will sign your emails for your domain but the DKIM signature will be valid only if you explicitly trust the Vine key to be valid for your domain. For this you need to add the following reference to your domain's zone file:
- DMARC (Domain-based Message Authentication, Reporting and Conformance) is a DNS record that helps email receiving servers to, first, verify emails that appear to come from your domain and then decide what to do with the ones failing the checks. To make sure your emails pass a DMARC check, you need to have valid SPF & DKIM records and to have the branded domains set up properly.
DMARC is currently a recommended setting that will improve your spam score for receiving servers, especially the big ones as Microsoft and Google whose Office 365 and Gmail services have already announced that they will verify DMARC records. We recommend to start from a simple DMARC record such as
- Branded Email Links. You can use a subdomain of your own registered domain to replace "*.vine.eu" references in links and bounce addresses used in emails you send in Vine MA:
This will improve the spam rating of your emails and will raise your brand value and recognition.
Please note that you can set up multiple branded domains. In that case, Vine MA will automatically use the branded domain used in the From address of your email and will update all the links in the email to follow that domain.
- Branded Bounce Address. It is recommended that your bounce address will use the same branded domain matching the domain of your FROM address (instead of the default vine email address created for you). This will improve the reputation of your domain and prevent possible delivery issues.
"v=spf1 ... include:spf.protection.vine.eu ~all"
with "~all" here you are basically saying that most emails from you will come from the listed servers, but some valid emails can come from other servers. This is especially important, if your email campaigns target companies who use email forwarding services.
That is why we strongly recommend to never use "-all" if you want your email campaigns to reach most of your targets.
vine._domainkey.your.domain. CNAME dkim.vine.eu.
Your need to replace "your.domain." with your own domain address.
v=DMARC1; p=none; rua=mailto:firstname.lastname@example.org; ruf=mailto:email@example.com
So that you can carefully monitor and investigate reports to decide on the best DMARC policy for you.