Email Statistics

Email Statistics

On the Statistics page you can analyze the total statistics of all emails for a specified time period or the detailed statistics for each email you have sent.

The Summary chart visually shows how many people actually opened or clicked an email from you compared to how many emails you sent:

The chart contains the following data:

• Emails - how many emails you sent using the Emails tool.
  This metric counts an email sent to N recipients, as N sent emails. (The number of email recipients is shown by the Count value on the Send Email page.)
• Opens - how many emails were opened.
  This metric increases when a recipient opens an email for the first time. It does not increase when the same recipient opens the same email again.
• Clicks - how many emails in which recipients clicked a link.
  This metric increases when a recipient clicks any link in an email for the first time. It does not increase when the same recipient clicks any (same or other) link in the same email again.

Please note that these Summary charts include all recipients compared to the same charts on the Customers and Prospects pages. These charts include emails sent to customers, prospects and even to all users of Marketing Automation tool.

The Statistics pane first shows the total email statistics for all emails sent in the specified time period and then lists statistics for individual emails

Total Messages – shows how many people the listed emails were sent to.

Average Open – shows percentage of opened emails from all sent emails (excluding bounced ones).

Average Click – shows percentage of emails in which a link was clicked from all opened emails.

Average Visit – tries to estimate the ratio of real people who visited your site to all people who received your email. This metric gives a more accurate rating of the quality of your emails than the "Opened" and "Clicked" metrics

Lead Count – shows percentage of emails which generated a lead from all opened emails.

Below the statistics pane all emails sent or scheduled to be sent in the set time period are listed.

You can hover the mouse pointer over preview images to see what was in each email. Click the preview image to open that email in the Email Editor.

Click an email name to open the statistics for that email using the Metrics page.

You can click the Remove icon to delete a scheduled email if you do not want to send it any longer. Once an email is sent you will not be able to delete it any longer.

If you want to reconfigure the statistics pane to see a different set of emails, click the dates in the left top corner of the pane or theicon in the top right corner. All the settings of the pane will open and you can change those:

You can configure the set of shown emails by using the following filters:

• Type. This filter allows viewing statistics separately for the following types of emails:
  

  • Automation: emails sent by automation rules.
  • Marketing: emails sent in the Emails tool
  • Sales: emails sent in Vine CRM using the Send Email command for persons
  • Services: emails sent in Vine CRM from service requests .

• Count users. Select this if you want emails sent to Vine users of your organization to be counted too.

• Show test emails. Select this if you want "test" emails to be listed. For example, this will also show emails sent to one person only and emails which have “test” text in the subject and at the same time sent to no more than four persons.

• Use the From and To time limits to set the time period for sent emails to be included in statistics. Please note that following the GDPR guidelines the tracking data older than 18 months is removed from the Vine database except the data added by site visitor actions, such as, subscriptions, information confirmations, form submissions, and cookie consents.

• Job Select a job responsibility to only see emails sent to people having the selected responsibility.

• Industry Select a group to only see emails sent to people working for companies in this industry group.

If you click an email listed by the Statistics pane, it will open the Metrics page for this email.

Metrics page

The Metrics page shows detailed email statistics.

Click Export to Excel if you want to save email statistics data in an Excel file for further processing.

Click the image preview to open the email in the Email Editor.

Each metric has the following columns:

• Count. Groups metrics for same users, that is, if someone did something several times it will be counted only once. You can click a count to open the detailed list of the metric which will show counts of the metric for persons from the Vine database and their lead scores.

• % of targeted. Percentages in the left-hand list of metrics are calculated based on the number of sent emails.

• % of received. Percentages in the right-hand list of email metrics are calculated based on received emails instead of all targeted.

You can find more about each metric by hovering mouse cursor over the sign. In addition, the meaning of each statistics metric is explained in the following table: