Using Dynamic Text

Using Dynamic Text

Adding Dynamic Text Placeholder

You can use special "Dynamic Text" placeholders in your landing page. The Dynamic Text placeholders will be replaced by the URL parameter values that appear at the end of a clicked web link (This is further demonstrated below)

To insert dynamic text:

1. Place the cursor where you want a dynamic text placeholder to appear.
2. Click Dynamic Text in the toolbar.

3. In the Name field, type the name of the URL parameter you want to use.
4. Enter default text that will be inserted in the landing page if the parameter value is not available for any reason.
5. Select the capitalization method:
• None. Insert the text exactly as it is passed in the URL parameter.
• Title case. Capitalize the first letter of each word, for example, "Vacuum Cleaner"
• Sentence case. Capitalize only the first letter, for example, "Vacuum cleaner"
• Lower case. No capitalization, for example, "vacuum cleaner"
• Upper case. All caps, for example, "VACUUM CLEANER"

6. Click OK to save the placeholder.

Your placeholder will be inserted, as follows:

If needed, you can edit or remove a placeholder manually.

Please note that you can insert multiple dynamic text placeholders in one landing page.

Testing Dynamic Text

To test a dynamic text placeholder:

1. Click Save in the top toolbar to save the landing page.
2. Click Get Link and then Copy.

3. Now go to your browser, paste the copied URL into the address bar, replace the {KeyWord} part with any parameter value you like and make the browser show the page:

You can remove the parameter value to test the default text too:

Using with Google Ads Keywords

If you are using an advertising platform, such as Google Ads, then you can combine Vine Dynamic Text with dynamic keyword insertion from Google Ads. With this combination, you can automatically replace the text on your landing page with the specific keywords the user typed in a search.

1. In Google Ads you can create an ad that automatically inserts the search terms/keywords to the selected sections of your Vine landing page.

For example, let's say, we have created the following dynamic ad linked to our landing page (https://demo-go.vine.eu/lp/home):

This ad will appear in Google Search results when the user types a set of keywords matching well the ones we choose for our ad.

For example, when the user types in Google search the following keywords:

the ad above will dynamically replace the {KeyWord} placeholder as follows:

2. Modify Final URL (or Final URL suffix) to pass the search keywords to Vine landing page:

Now we want that when a prospect clicks this ad, the text in our landing page will also adjust to the search terms. For this we need to pass the keyword value from Google Ads to our landing page using the URL parameter "vctype" that we will define as follows:

To sum up:

1. Now when a prospect types, for example, the following search terms in the Google search

2. The search results page will display the following dynamically adjusted ad:

3. Clicking the ad link will show our landing page with dynamically adjusted text matching the source search request: