- Email lists are usually used to group people for sending emails to.
- Person tags are special email lists which can be used for email targeting as well, but their main use is to put internal labels, such as "lead raised" or "submitted a form", on persons. Automation rules are often used to tag persons. When an automation rule tags a person, it adds the person to a tag list (having the same name as the tag).
Both, the Email and Tag lists are shown on the Recipients page in the Email Listsand Tags folders and can be chosen as a target list for an email: